UK Coach & Groups

My Encore is your ideal platform for FIT bookings. However, if you would like to purchase a group of tickets, our Award-winning groups team is at hand! Group bookings are the cheapest way to experience London theatre. The vast majority of our London shows offer a group discount on selected performances, which can sometimes work out as much as 50% off the ticket face value.
Our group bookers generally fall into the following three categories:
Coach & Tour operators
We work closely with coach operators all around the country.
We offer an exclusive service with money back guaranteed on most of our London musical theatre bookings. If you’re a UK coach operator, you will be offered our unrivalled Sale or Return scheme, saving you significant potential losses should you be unable to run your trip, whilst still encouraging promotion of theatre trips, which are very lucrative when full numbers are achieved. You can therefore rest assured you will have the hottest tickets in town and plenty of time to sell them without risk.
Group Travel Organisers
Group travel organisers can join The Loyal Circle, Encore’s exclusive Reward scheme which allows members who run group outings for non-commercial purposes to collect points for each booking they make with Encore. Rewards include free theatre tickets, a London break or even a trip to New York!
Schools can benefit from even bigger group discounts and free teacher tickets. A range of educational resources and bespoke workshops are also available, the perfect way to let your students put their curriculum into practice.
Our Encore Groups and Travel Trade team is made up of expert account handlers who deal with group operators on a regular basis, understanding their needs and looking after the booking process from start to finish.
Remember, with group bookings you don’t have to pay up front. A generous, no-commitment reservation period will be offered to you at the time of enquiry.
Please get in touch with Encore’s sales team on
Or to register for myEncore, please click here My Encore registration